Maaji Presents the Newest Collaboration
MAAJI by
We present Maaji’s 2021 Upcycling Series!
THE FIRST IN A SERIES OF UPCYCLING PROJECTS
Thinking in ways to take care of our planet, we met Gontovnik, an artist that truly believes in ethical fashion.
SHOP THE LIMITED EDITION COLLECTION
WHO IS GONTOVNIK?
Born and raised in Barranquilla, Colombia, and based in Miami, Florida, Claudia Gontovnik is a designer, artist and sociologist known for her unique vision and repurposing of garments into one-of-a-kind pieces.
GONTOVNIK BY MAAJI IS A MAAJICAL, UNIQUE AND SUSTAINABLE LIMITED-EDITION COLLECTION
SHOP THE COLLECTION
"THE WORLD HAS BEEN TOUGH TO THOSE WHO FEEL OR ACT DIFFERENTLY. MY STITCHES REPRESENT INCLUSION; TRANSFORMING EACH GARMENT INTO A COLLAGE OF CULTURES, COLORS, RELIGIONS AND GENDER IDENTITIES THAT HAPPILY COEXIST"
Claudia Gontovnik
IS REPURPOSING & REIMAGINING GARMENTS INTO ONE-OF-A-KIND PIECES
Upcycling takes
advantage of residual
materials, with creativity,
collaboration, and
innovation, to create
higher-value products than
the original
THE HANDS BEHIND THE CRAFT
Each garment was hand-embroidered by an extraordinary team of local Colombian artisans who dedicate about 10 hours cutting and embroidering each clothing item.
Gontovnik’s signatures suture styles highlights the need to stitch together our differences in today’s world.
The result is a collage of cultures, colors, religions, and gender fluidity coexisting happily in each garment.
EACH ITEM BY GONTOVNIK IS A CELEBRATION OF
SELF-EXPRESSION!
click on your fave to shop
Get a sneak peek of the collection through music
Get a sneak peek of the collection through music
If you’re interested in a sustainability collaboration please contact us at caro.sustainability@maaji.co
Maaji Upcycled by Claudia Gontovnik is a collaboration with a social responsibility that encourages support of sustainable fashion and the power of Colombian talent.
