MAAJI

SUSTAINABILITY

“We live on a planet called earth, and it’s our mission to do everything we can to preserve it.”

At Maaji, we believe in and practice doing the right thing. When it comes to Sustainability, that means practicing inclusion, transparency, ethical production, embracing diversity, and doing more to minimize our environmental footprint through our sustainable practices.
Please join us in this journey and learn as we learn!

MAAJI'S

SUSTAINABLE JOURNEY

WHERE

WE’VE BEEN...

From the founding of Maaji, we've always felt it was important to give back to the community and support the environment; whether it was planting trees or conducting beach clean-ups, we've always believed in sustainability. Some of those efforts include:

WE RECOGNIZE WE MUST DO MORE. WE ARE MAKING SUSTANABILITY NOT AN INDEPENDENT EFFORT, BUT ONE THAT IS FULLY INTEGRATED WITH HOW WE THINK AND ACT 

WHERE

ARE WE GOING

We are committed to a path of cultural and social change that contributes to a more conscious world. The first step in this journey is for Maaji to become a certified B Corp, the gold standard in sustainability certification.  

The journey to becoming a B Corporation is a challenging one, but we believe one that we must take. We will provide quarterly updates of both our successes and learnings. We hope you will join us.

WE ARE BUILDING CLEAR AND MEASURABLE SDGs

We’ve aligned our goals with those agreed to by the United Nations. Our focus will be on: 

We are focused on the following key sustainability pillars: Environmental, Social, and Governance (ESG) ... 

• We will be monitoring our carbon footprint for swimwear and activewear.
• We are designing a strategy to mitigate our environmental impact.
• We are
focused on mitigating our impact on raw materials from virgin synthetic materials and our air transport of international shipments.
• We are searching for ways to
transform synthetic raw material waste with spandex and reducing the impact of our packaging on the distribution chain.

There are many other efforts we are undertaking, and we look forward to sharing them with you in the very near future. For now, we are focused on gathering the data we need and conducting the analysis required to truly make a measurable impact in our sustainability journey.

WE BELIEVE IN AND LIVE

BY OUR CODE OF ETHICS

The following is taken directly from our employee manual. We don’t take this lightly, this is part of the Maaji DNA, it’s how we conduct ourselves and how we run our business.

Code of ethics:

We have a code of ethics and of Conduct that applies to relationships with all our stakeholders. The positive impact at Maaji is part of the commitment to ethical conduct and responsible for the development of our activities and the benefit of all stakeholders, as part inseparable from our business model.

We believe in an open and fair global marketplace, and we recognize that we obtain our competitive advantage by offering excellent products and experiences, but never through practices illegal or unethical businesses.

We promote and respect diversity, human rights in all their manifestations:
 • In the prohibition of child labor.
• On freedom of association and expression.
• The prohibition of discrimination based on race, physical disability, illness, religion, sexual orientation, political opinion, age, nationality, or gender.
• We do not tolerate forced labor, physical or psychological abuse, or sexual abuse.
• We comply with the strictest standards of health and safety to protect the well-being of all in our facilities. 
• We promote and support people's careers, with fair compensation, fostering their personal and professional development. We promote training and continuous development.
• We encourage participation in the community.
• We respect and value respect for intellectual property.

MAAJI'S

PRODUCT & MATERIALS

We are committed to the innovation and investigation of new materials, processes, and development of eco-friendlier products. This led us to create EW: Earth Warriors. 

EW are collections increasingly more environmentally responsible. Our first EW collections were launched in 2020; they included swimwear, beachwear, and activewear.

SHOP OUR SUSTAINABLE COLLECTIONS

MATERIALS

90% of our fabrics are made by local suppliers. Our swimwear fabrics are not great contributors to microplastics, even when being synthetic fibers. These are the fibers we use:

• EcoveroTM: up to 50% lower emissions & water impact compared to generic viscose. These fabrics are produced using renewable wood pulp. Certified from sustainable sources.

• Recycled polyester: from recycled plastic bottles.

• Digital Printing: process with low water consumption

UPCYCLING
PROJECT 

Merriam-Webster Dictionary defines UPCYCLING as “to recycle (something) in such a way that the resulting product is of a higher value than the original item : to create an object of greater value from (a discarded object of lesser value)”

At Maaji, we believe UPCYCLING gives us the opportunity to apply our creativity and innovation to take advantage of residual materials and collaborate with talent from around the world to create new and fresh collections from materials that were thought to be old or obsolete.

Maaji’s 2021 Upcycling Series 1 is just the beginning of our series of upcycling projects. If you’re interested in a sustainability collaboration please contact us at caro.sustainability@maaji.co

REVERSIBLE &
4-WAYS STYLES 

Since Maaji started, we always had a conscious mindset, and we didn't want to waste fabrics. From that moment, the reversible and 4-way styles were born: Products that count by more than 1, which reduces individual items' production, resulting in less CO2 emissions, water, and energy consumption. Learn More about reversible & 4-ways.

LEARN ABOUT REVERSIBLESLEARN ABOUT 4-WAY STYLES

MAAJIC MAKERS
& COMMUNITY

We are dedicated to having the best working conditions and sharing our Maajic to help our community.

WHO ARE THE MAAJIC MAKERS  

The +300 souls that join creative and productive forces every day to make and deliver Maajic! 

WHAT MAKES MAAJI MAAJICAL  

Maaji is a Women-Founded and Owned Company.
70% of our employees and 44% of managers are filled by women.

WAREHOUSE EMPLOYEES

The employees who are within our supply and logistics center make the real Maajic happen!

These employees, part of our supply chain and logistics team, are who really make the Maajic Happen! For our warehouse employees, we provide a benefit program, some benefits include:

• Higher than market rate salaries
• Health insurance and other benefits

• Transportation to and from work
• Meals at a 95% discount

For our contractor workers, outside of Maaji, we work only with companies that are formally incorporated and provide benefits to employees.

• Higher than market rate salaries
• Health insurance and other benefits
• Transportation to and from work
• Meals at a 95% discount

SHARING

OUR MAAJIC

The following are examples of the community support we’ve provided over the years. 

FUCAI 

Maaji supports Fucai, a Colombian Foundation, helping communities in La Guajira which have no other sources of water.

UNIÓN LATINA 

Maaji supports this Dance School that helps neighborhoods who are overcome with poverty and violence.

CARLA CRISTINA 

Maaji donates socks, materials, clothes and collaborates with this foundation who offers care to more than 2,200 children.

CASA DE CARLOTA

Partnered to create workshops to help this creative foundation work with autistic people and people with down syndrome.

40,000 FACEMASKS  

Donated to health care and essential workers.

WE’D LOVE TO HEAR WHAT YOU ARE THINKING, PLEASE SEND YOUR COMMENTS OR QUESTIONS TO 
caro.sustainability@maaji.co